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Ric Gregson: Leadership in the Dealership
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Ric Gregson has a wealth of experience in the automotive industry, spanning over 42 years. Known for his role as a performance group moderator for CDK, Ric has been a pivotal figure in guiding 20 groups across the nation. His extensive background with AutoNation and his expertise in sales processes and dealership management make him a revered figure in the industry.
What We Discuss In This Episode:
In this episode we dive into the heart of effective leadership within the automotive industry, exploring how leaders can navigate both challenging and prosperous times. Ric shares his invaluable insights on the current state of dealership leadership, particularly in the face of economic fluctuations and technological advancements. He emphasizes that these challenges offer unique opportunities for leaders to test their capabilities and grow stronger.
We begin by discussing the critical role of leadership training in dealerships. Ric points out a common pitfall in the industry: promoting top-performing salespeople to managerial positions without equipping them with the necessary leadership skills. He underscores the importance of continuous development, stating, "We hire great salespeople and promote them to managers, but often, they lack the essential skills to lead people." This conversation highlights the gap in leadership training and its impact on employee turnover and overall dealership performance.
Another significant topic we explore is the distinction between training and coaching. Ric passionately explains that while training is crucial, real performance improvements are achieved through effective coaching. "Training is essential, but coaching is where real performance changes happen," he notes.
Ric and I explore how developing strong leaders not only improves business outcomes but also enhances the personal and professional lives of team members.
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Connect with Ric Gregson
- Phone: 954-850-3341
- Email: gregsonrick@yahoo.com
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