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The Best Tactics of a Law Firm’s Brand Creation

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Manage episode 341057125 series 1946847
Content provided by Camila Parodi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Camila Parodi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Nancy O’Hare-Zika, owner and CEO of Gavel Marketing, a creative agency designed to aid law firms and legal groups across the US and Canada in marketing, branding and specifically telling stories in the right manner.

Key Takeaways:

00:19 Introduction

01:05 Misinformation and myths related to legal marketing

04:45 How law firms can make the best marketing investment

06:08 Key considerations in law firm branding

07:32 Key advantages of creating a marketing plan

11:00 Measuring a legal marketing campaign’s results

14:42 Myths around over-saturation in the legal profession

17:30 Community outreach and law firms

19:04 Digital advertising tactics for lawyers

21:04 Storytelling techniques for lawyers

25:30 Ending thoughts

Best way to contact Nancy O’Hare-Zika:

https://callgavel.com/ nancy@gavelteam.com

Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website

Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube

Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services Law Firm SEO Law Firm Web Design Law Firm PPC Law Firm Social Media Law Firm Email Marketing Law Firm Digital Marketing Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com https://www.google.com/maps?cid=13646648339910389351

Want more tips and tricks? Follow us on social:

Facebook: https://www.facebook.com/consultwebs/

Instagram: https://www.instagram.com/consultwebs/

Twitter: https://twitter.com/Consultwebs Check the Podcasts at:

  continue reading

82 episodes

Artwork
iconShare
 
Manage episode 341057125 series 1946847
Content provided by Camila Parodi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Camila Parodi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Nancy O’Hare-Zika, owner and CEO of Gavel Marketing, a creative agency designed to aid law firms and legal groups across the US and Canada in marketing, branding and specifically telling stories in the right manner.

Key Takeaways:

00:19 Introduction

01:05 Misinformation and myths related to legal marketing

04:45 How law firms can make the best marketing investment

06:08 Key considerations in law firm branding

07:32 Key advantages of creating a marketing plan

11:00 Measuring a legal marketing campaign’s results

14:42 Myths around over-saturation in the legal profession

17:30 Community outreach and law firms

19:04 Digital advertising tactics for lawyers

21:04 Storytelling techniques for lawyers

25:30 Ending thoughts

Best way to contact Nancy O’Hare-Zika:

https://callgavel.com/ nancy@gavelteam.com

Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website

Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube

Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services Law Firm SEO Law Firm Web Design Law Firm PPC Law Firm Social Media Law Firm Email Marketing Law Firm Digital Marketing Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com https://www.google.com/maps?cid=13646648339910389351

Want more tips and tricks? Follow us on social:

Facebook: https://www.facebook.com/consultwebs/

Instagram: https://www.instagram.com/consultwebs/

Twitter: https://twitter.com/Consultwebs Check the Podcasts at:

  continue reading

82 episodes

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