This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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#536: UNVEILED: Law Firm Marketing Secrets!, with RizeUp Media
Manage episode 455957710 series 80577
Content provided by Lawyerist Media, LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lawyerist Media, LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Travis Hoechlin, CEO of RizeUp Media, shares game-changing tips from 15+ years of legal marketing experience to help your practice thrive.
Learn how simple changes—like better phone protocols—can boost your conversion rates, while smart moves like optimizing Local Service Ads (LSAs) and choosing the right marketing plan set you up for success.
Links from the episode:
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Manage episode 455957710 series 80577
Content provided by Lawyerist Media, LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lawyerist Media, LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Travis Hoechlin, CEO of RizeUp Media, shares game-changing tips from 15+ years of legal marketing experience to help your practice thrive.
Learn how simple changes—like better phone protocols—can boost your conversion rates, while smart moves like optimizing Local Service Ads (LSAs) and choosing the right marketing plan set you up for success.
Links from the episode:
554 episodes
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1 #553: AI Tools and Processes Every Lawyer Should Use with Catherine Sanders Reach 42:28
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Play Later Play Later Lists Like LikedCatherine Sanders Reach, Director of the Center for Practice Management at the North Carolina Bar Association, joins Zack Glaser to answer pressing questions about integrating AI into legal operations. Catherine explains how to identify breakdowns in workflows, choose purpose-built AI tools, and calculate the return on investment for tech solutions like Microsoft Copilot. She also shares practical advice on automating tasks like document templates, client intake, and email management while emphasizing the importance of documenting processes for efficiency. This episode is packed with actionable insights for lawyers looking to streamline their practice with AI. Hear Catherine’s other appearance on Lawyerist Podcast: #444: Streamlining Legal Operations for Success, with Catherine Sanders Reach: Apple Podcasts | Spotify | YouTube Listen to our other episodes about artificial intelligence: #551: Becoming the AI Driven Leader, with Geoff Woods: Apple Podcasts | Spotify | Lawyerist #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam: Apple Podcasts | Spotify | Lawyerist #546: Unlock Law Firm Growth: AI Marketing Secrets with Karin Conroy: Apple Podcasts | Spotify | Lawyerist Have thoughts about today’s episode? Join the conversation on LinkedIn , Facebook , Instagram , and X ! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com . Chapters / Timestamps: 0:00 Introduction 6:17 Meet Catherine Sanders Reach 7:19 How to Kickstart Generative AI Processes 10:53 Microsoft Copilot 13:00 AI Tools Lawyers Should Consider Using 14:36 Agentic AI 20:14 Why You Need a Needs Assessment 23:49 Evaluating Productivity 27:11 Let Go of Perfectionism 28:44 Image Generation 31:46 Why You Need Policies and Systems 35:38 Dictation Tools 38:22 The AI Tool to Watch…
1 #552: Should Your Law Firm Welcome Non-Lawyer Owners? Insights from UK Attorney Corinne Staves 26:45
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Play Later Play Later Lists Like LikedWhat if law firms didn’t have to be owned by lawyers? In the UK, non-lawyer ownership has been shaking up the legal industry for over a decade, bringing in private equity, corporate structures, and even stock market listings. But has it led to innovation or just new ethical dilemmas? Corinne Staves, a UK legal expert, joins Lawyerist Podcast to reveal the surprising ways this shift has (and hasn’t) transformed the profession. Listen to our previous episodes about non-lawyer ownership: #354: A Look at the New Non-lawyer Firm Ownership Reform, with Lori Gonzalez: Apple Podcasts | Spotify | Lawyerist #355: A Look at the New Non-lawyer Firm Ownership Reform, Pt.2, with Allen Rodriguez: Apple Podcasts | Spotify | Lawyerist #221: The State of the Legal Profession, with ABA President Robert M. Carlson: Apple Podcasts | Spotify | Lawyerist Have thoughts about today’s episode? Join the conversation on LinkedIn , Facebook , Instagram , and X ! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com . Chapters: (0:00) Introduction & ABA TECHSHOW Announcement (2:50) Meet Corinne Staves (3:44) How Non-Lawyer Ownership Works in the UK (6:03) Why the US is Afraid of Non-Lawyer Ownership (8:41) Can Non-Lawyer Ownership Threaten Attorney Ethics? (12:18) Unexpected Benefits of Non-Lawyer Ownership (17:17) Does This Hurt Small Law Firms? (20:31) Advice for US Lawyers Considering This Model (23:20) The Future of Law Firm Ownership…
1 #551: Becoming the AI Driven Leader, with Geoff Woods 44:48
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Play Later Play Later Lists Like LikedIn this episode, Geoff Woods discusses his book, 'The AI Driven Leader,' exploring how AI can serve as a thought partner for lawyers and business owners. He emphasizes the importance of adapting leadership skills to navigate technological disruptions, the strategic use of AI in business, and the mindset shift required to embrace these changes. The conversation also covers practical applications of AI in legal practice, the risks of inaction, and resources for further learning. Links from the episode: Schedule a demo with Tabs3 The AI-Driven Leader Chapters: 00:00 – Intro & Invite to Stephanie’s Birthday in Chicago 3:31 – An Interview with Tabs3 10:12 – AI Driven Leadership 10:49 – Leadership Skills Need to Evolve 13:35 – Strengths of Humans vs. Machines 15:06 – Using AI as a Thought Partner 18:44 – A Whole New Way of Thinking About Using AI 20:01 – AI as a Business Advisor 25:50 – Examples of CRIT in action…
1 #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam 46:54
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Play Later Play Later Lists Like LikedZack talks with the hosts of the Lunch Hour Legal Marketing Podcast , Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend. Additionally, Zack and Jennifer discuss the Lawyerist’s annual Best Law Firm Website contest, where they dig into what makes a website “work.” Links from the episode: Subscribe to Lunch Hour Legal Marketing https://www.youtube.com/@LHLM https://www.gorillaz.com/ Chapters 00:00 Introduction to AI in Marketing 03:04 Best Practices for Law Firm Websites 06:11 The Importance of Emotional Connection 08:53 Innovative Website Experiences 12:08 Navigating AI's Impact on Marketing 15:02 Consumer Behavior and Marketing Strategies 20:42 The Impact of AI on Business Visibility 24:24 Leveraging AI for Client Insights 28:19 Data Analysis and AI: Transforming Marketing Strategies 32:44 Democratizing Data Access with AI 36:56 The Importance of Accurate Data Tracking 41:03 Practical Marketing Takeaways in the AI Era 46:12 lawyerist-podcast-outro.mp4…
1 #549: A Journey into Video Marketing, with Temi Siyanbade 41:11
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Play Later Play Later Lists Like LikedIn this conversation, Temi Siyanbade, founder of TOS Legal, discusses the importance of video marketing for legal professionals. She shares her journey into using video to connect with clients and build her brand, emphasizing the need to overcome the fear of being on camera. Temi explains how video can enhance legal marketing by building rapport with potential clients and providing valuable information. She also offers practical advice on starting with basic equipment and measuring success in video marketing, encouraging lawyers to embrace this medium to better serve their clients. Additionally, Zack talks with the folks at NetDocuments about the importance of organizing your digital files and recent advancements in document search. Links from the episode: Request a demo from NetDocuments Show, Don't Tell by Temi Siyanbade…
1 #548: Essential Strategies to Know Before You Go Solo, with Stephanie Everett 43:01
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Play Later Play Later Lists Like LikedDreaming of launching your own law firm or leveling up your current practice? In this episode, Stephanie Everett shares the top five game-changing strategies you need to know to build a thriving law firm. From crafting a crystal-clear vision to mastering your tech stack and establishing solid legal and financial foundations, they’ve got you covered. Links from the episode: Amplify your legal practice with Paxton AI Paxton AI We just announced a $22M Series A funding round Listeners can sign up for our webinar - accelerating your practice with AI on 2/19 here. CHAPTERS: 00:00 - Best Law Firm Websites Contest 04:16 - AI in Legal Research with Paxton.ai 12:39 - Introduction to Stephanie 16:48 - Define Vision and Business Strategy 19:30 - Legal and Financial Framework Setup 22:49 - Legal Tech Stack Overview 26:54 - Marketing Strategies for Law Firms 31:05 - Financial and Operational Discipline 33:35 - Key Performance Indicators (KPIs) Tracking 37:15 - Importance of Saying No in Business 39:45 - Five Essential Actions for Success 41:43 - Outro…
1 #547: Legal Tech You Need for Flat Fees, with Adriana Linares 29:14
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Play Later Play Later Lists Like LikedStephanie talks with New Solo podcast host, Adriana Linares, about the technology necessary to run a law practice and move away from the billable hour. Adriana emphasizes the importance of automation and organized client files and communication. Additionally, Zack talks with Lindsay Bushong, from MyCase, about what software law firms can use to manage their accounting in both a flat-fee and hourly billing environment. Links from the episode: https://legaltalknetwork.com/podcasts/new-solo/ https://mycase.com/lawyerist Chapters 0:00 – Intro 3:20 – MyCase Accounting Software 10:21 – Adriana Linares and New Solo Intro 12:00 – Transitioning From Billable Hour to Flat Fees 14:05 – The Role of Technology in Legal Practices 22:18 – Maximizing Efficiency with Client Portals…
1 #546: Unlock Law Firm Growth: AI marketing Secrets with Karin Conroy 31:20
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Play Later Play Later Lists Like LikedIn this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness. Links from the episode: Check out Conroy Creative Counsel…
1 #545: Overcoming Personal Financial Struggles as a Lawyer, with Rho Thomas 35:19
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Play Later Play Later Lists Like LikedIn this conversation, Rho Thomas, a money coach for lawyers, discusses the financial struggles faced by legal professionals, particularly focusing on student loans, lifestyle expectations, and the impact of debt. Rho emphasizes the importance of intentional spending, budgeting, and making significant financial decisions, such as housing choices. The discussion also covers the balance between investing and paying off debt, strategies for increasing income, and the importance of communication and shared vision in financial planning. Rho shares her personal journey of overcoming debt and offers insights into building net worth through effective financial management. Links from the episode: The guide to mistakes that keep lawyers from making money Lawyerist Alternative Fee Structures Webinar (March 12) 00:00 Financial Struggles of Lawyers 06:05 Lifestyle Creep: Hidden Costs 11:52 Big Financial Decisions: Housing & Lifestyle 18:01 Investing vs. Paying Off Debt 24:02 Building Net Worth Beyond Debt…
1 #544: How to Build a Respectful Legal Workplace, with Erika Harold 18:29
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Play Later Play Later Lists Like LikedIn this conversation, Zack Glaser and Erica Harold discuss the prevalence of bullying in the legal profession, highlighting a study conducted by the Illinois Supreme Court Commission on Professionalism. They explore the findings of the study, which revealed that one in four Illinois lawyers experienced bullying and discuss the need for concrete recommendations to address this issue within law firms. The conversation emphasizes the importance of creating a culture of respect and civility in the legal field, as well as actionable steps that can be taken by individuals and organizations to combat bullying. Links from the episode: https://www.2civility.org/ CHAPTERS: 00:00 - Intro 03:00- Interview with Erika Harold 09:18- Combat Bullying in Legal Industry 13:57- Defining Progress in Law 16:22- Next Steps for Change…
1 #543: AI Ethics: What Lawyers Need to Know, with Hilary Gerzhoy 40:54
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Play Later Play Later Lists Like LikedIn this conversation, Hillary Gerzhoy discusses the intersection of legal ethics and artificial intelligence (AI) in the legal profession. She highlights the risks associated with incorporating AI into legal practices, emphasizing the importance of confidentiality and the distinction between open and closed AI systems. The conversation also delves into the supervisory obligations lawyers have when using AI, the challenges of traditional billing models in light of AI efficiencies, and the potential future of AI in making legal services more accessible and affordable. Chapters: 0:00 - Women in AI Summit 03:45 - AI as a Thought Partner 06:43 - Introduction to iManage 14:35 - Introduction of Hilary Gerzhoy 17:45 - Impact of AI on the Public 19:35 - Relying on AI Technology 22:58 - Open vs Closed AI Systems 25:00 - Billing for AI Services 27:30 - Innovation vs Profit in AI 34:34 - AI's Impact on Lawyer Productivity 35:50 - Access to Justice with AI 37:35 - Final Thoughts on AI Integration 37:47 - Advice for Attorneys on AI Implementation…
1 #542: Getting the Most out of Legal Conferences, with Ruby Powers 29:02
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Play Later Play Later Lists Like LikedIn this conversation, Ruby Powers and Stephanie discuss the significance of attending legal conferences, particularly the ABA TECHSHOW. They explore the differences between local and national events, the benefits of networking, and how to maximize the conference experience. Ruby shares her personal experiences and insights on how these events can be life-changing for legal professionals, emphasizing the importance of staying updated with technology and trends in the legal field. They also provide practical tips for attendees and highlight the upcoming ABA Tech Show in Chicago. Links from the episode: https://techshow.com…
1 #541: Why the Best Teams Have Keystone Conversations, with Michael Bungay Stanier 30:48
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Play Later Play Later Lists Like LikedIn this episode, Stephanie talks with Michael Bungay Stanier, the author of The Coaching Habit , about his new book How to Work with (Almost) Anyone . They discuss how successful law firm leaders know how to effectively coach teammates and how to foster what Stanier calls the ‘Best Possible Relationships’ (BPRs). This discussion emphasizes the importance of curiosity over advice-giving, and the need for psychological safety in both client and employee relationships. The discussion is rich with practical insights and actionable strategies for improving workplace dynamics and fostering better communication, including how to have a Keystone Conversation and build better self-awareness in leadership. Links from the episode: Check out Michael's books MBS Works Women & AI Summit Chapters 00:00 - Women + AI Summit 04:08 - Michael Bungay Stanier Insights 11:34 - Understanding BPR (Best Possible Relationship) 15:30 - Keystone Conversations Explained 19:53 - Qualities of a Great Team Member 23:20 - Getting Started with Effective Practices 26:31 - Importance of the "Read Me" Document 28:50 - Finding Michael Bungay Stanier Online 29:10 - Exploring More of Stanier's Work 29:45 - Outro…
1 #540: Microsoft Word Rules Every Lawyer Needs to Know, with Barron Henley 37:02
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Play Later Play Later Lists Like LikedIn this conversation, Barron Henley shares his expertise on document automation and formatting in Microsoft Word, focusing on hidden features, effective techniques, and the importance of styles. He discusses common pitfalls lawyers face and provides practical solutions to streamline document creation, including the use of templates, styles, numbering, and cross-referencing. The conversation emphasizes the need for proper setup to avoid formatting issues and enhance productivity, particularly in legal contexts. Links from the episode: Check out Affinity Consulting…
1 #539: This VOICE HACK Will Transform Your Legal Career!, with Rena Cook 36:35
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Play Later Play Later Lists Like LikedDiscover how voice training can make you a more effective and persuasive attorney. Rena Cook, voice and speech trainer, shares invaluable tips on using breath, tone, and inflection to command attention in the courtroom and beyond. Learn how to speak with confidence, connect with your audience, and elevate your presence in any legal setting. From proper breathing techniques to authentic pitch variety, this episode reveals the power of vocal mastery in law. Don't miss out on this game-changing advice that could take your legal career to new heights! Links from the episode: Find your authentic voice with Rena Cook at My Vocal Authority…
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
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