Unseeable forces control human behavior and shape our ideas, beliefs, and assumptions. Invisibilia—Latin for invisible things—fuses narrative storytelling with science that will make you see your own life differently.
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(16) Influencing Consumers via Music (Part 1) - Good Music = Good Business?
MP3•Episode home
Manage episode 207852138 series 2331913
Content provided by Eskil Burck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eskil Burck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy?
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?
Keywords:
Consumer Psychology - Music - Psychology - Classical Music - Musical fit - Wine cellar - Restaurant - Bar - drinking songs
Author: Eskil Burck (Graduate Psychologist)
http://www.learningpsychology.net/
…
continue reading
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?
Keywords:
Consumer Psychology - Music - Psychology - Classical Music - Musical fit - Wine cellar - Restaurant - Bar - drinking songs
Author: Eskil Burck (Graduate Psychologist)
http://www.learningpsychology.net/
71 episodes
MP3•Episode home
Manage episode 207852138 series 2331913
Content provided by Eskil Burck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eskil Burck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy?
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?
Keywords:
Consumer Psychology - Music - Psychology - Classical Music - Musical fit - Wine cellar - Restaurant - Bar - drinking songs
Author: Eskil Burck (Graduate Psychologist)
http://www.learningpsychology.net/
…
continue reading
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?
Keywords:
Consumer Psychology - Music - Psychology - Classical Music - Musical fit - Wine cellar - Restaurant - Bar - drinking songs
Author: Eskil Burck (Graduate Psychologist)
http://www.learningpsychology.net/
71 episodes
All episodes
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