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Friendship Magic: Benjamin Franklin's Genius Persuasion Technique

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Manage episode 397833915 series 2331913
Content provided by Eskil Burck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eskil Burck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Benjamin Franklin not only entered the history books as one of the founding fathers of the USA, but is also mentioned in many psychology textbooks. His ingeniously simple method of turning an opposing politician into one of his closest allies and friends received a lot of attention, especially from social psychologists. But does the Benjamin Franklin method really work? Or can the Benjamin Franklin effect not be proven in empirical studies...?
__________________
Studies and books:
Jecker, J., & Landy, D. (1969). Liking a person as a function of doing him a favour. Human relations, 22(4), 371-378.
Burck, E. (2016). New psychology of influence: exploring manipulation. BoD Books on Demand.
Burck, E. (2019). The manipulated brain: psychology of unconscious influence. BoD Books on Demand.
  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 397833915 series 2331913
Content provided by Eskil Burck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eskil Burck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Benjamin Franklin not only entered the history books as one of the founding fathers of the USA, but is also mentioned in many psychology textbooks. His ingeniously simple method of turning an opposing politician into one of his closest allies and friends received a lot of attention, especially from social psychologists. But does the Benjamin Franklin method really work? Or can the Benjamin Franklin effect not be proven in empirical studies...?
__________________
Studies and books:
Jecker, J., & Landy, D. (1969). Liking a person as a function of doing him a favour. Human relations, 22(4), 371-378.
Burck, E. (2016). New psychology of influence: exploring manipulation. BoD Books on Demand.
Burck, E. (2019). The manipulated brain: psychology of unconscious influence. BoD Books on Demand.
  continue reading

72 episodes

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