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Why Your Giving Day Campaign Hasn’t Worked (And How to Fix It)
Manage episode 430176086 series 3577785
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Ready to transform your Giving Day fundraising efforts? Join me as I share my personal journey from early setbacks to a triumphant campaign that raised over $74,000 in the first attempt at launching a giving day campaign. We'll uncover the five essential steps to ensure your campaign's success, including setting ambitious yet achievable goals, devising a comprehensive marketing strategy, building complementary campaigns, maintaining momentum with real-time updates, and pre-planning evaluation metrics. These insights are crafted to help you not only hit your targets but also attract a wave of new supporters.
Ever wondered what makes a Giving Day campaign truly effective? This episode dissects the strategic elements you need to master, from analyzing donor patterns to deciding whether specific projects or unrestricted funds are more compelling. I'll show you how to set both monetary and non-monetary goals, and why a targeted marketing approach is crucial. We’ll delve into the power of personal touches, emotional storytelling, and how to create easy entry points for new supporters. Plus, we’ll explore the dual focus of fundraising and awareness campaigns to ensure your message resonates across all channels.
Finally, we emphasize the importance of pre-planning your campaign evaluation metrics to accurately measure success and refine future strategies. Learn how aligning metrics with your goals can keep your team focused and cohesive. We’ll discuss detailed tracking methods for donations, donor acquisition, and engagement metrics, as well as the value of qualitative feedback. And don’t miss out on the Giving Day Sprint—a fast-paced program designed to help you create a successful multi-channel campaign in just five days. Register now and elevate your fundraising game to new heights.
https://www.letstalkfundraising.com/sprint
The Ultimate Guide to Fundraising Metrics https://www.letstalkfundraising.com/metrics
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Chapters
1. Why Your Giving Day Campaign Hasn’t Worked (And How to Fix It) (00:00:00)
2. Had an unsuccessful giving day before? (00:01:04)
3. 5 Steps for a Successful Giving Day Campaign (00:03:26)
4. Setting Your Goals (00:08:03)
5. Giving Day Campaign Strategy (00:10:42)
6. Building Out Your Campaign (00:15:33)
7. Defining Your Metrics (00:19:45)
8. Giving Day Sprint (00:26:02)
9 episodes
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