Using Direct Mail and Targeted Follow Up to Generate Consistent Motivated Seller Leads

Let's Talk Real Estate Investing with Sharon Vornholt

My guest today is California investor, Gary Boomershine. We’re going to dive into using direct mail and targeted follow up to generate consistent motivated seller leads. Gary’s company has sent out over 42 million direct mail pieces so he might know a thing or two about this topic. His company has also made 2.5 million live seller calls, and you’ll learn how you can do this even if you’re a small company.

One thing that is unique about Gary’s company is that over the years they have collected data and statistics to track everything in their business.

Show Notes

We covered a lot of ground in this show. Here is just some of what we covered:

• Growing up in a real estate family; paying for college painting rental properties, door knocking, holding open houses, cold calling and more
• How getting a computer engineering degree ultimately set him on this successful path
• Taking his computer engineering background to build technology to scale his own business
• Why direct mail is only the first piece of the puzzle; turning those calls into an appointment
• Using direct mail and targeted follow up; the magic sauce
• Why Gary says you shouldn’t be the one making those follow up calls
• Using VA’s and scripts
• Taking follow up to another level using RVM (ringless voice mail) and text messaging, and what you need to know about these services
• What’s working in 2020
• Response rates for direct mail today
• How many people you need to talk to in order to close a deal
• The importance of knowing your cost per deal
• The power of using automated software for follow up
• Baby steps toward scaling your business
• The levels of service RealEstateInvestor.com provides

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