Marketing Expert, Robert Rosenthal - his book is - Optimarketing

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Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals:
A characteristic the best marketers have in common
* The marketing component that matters most when swinging for the fences
* What great marketing campaigns have in common
* The marketing technique that almost always raises response rates
And many other tricks of the trade.
Optimarketing is a must read for any - marketing, business or advertising student. Optimarketing can found on - Amazon.com