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Compliance Bias
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Manage episode 213307094 series 74115
Content provided by Ben Jaffe and Katie Malone, Ben Jaffe, and Katie Malone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Jaffe and Katie Malone, Ben Jaffe, and Katie Malone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you're using an AB test to understand the effect of a treatment, there are a lot of assumptions about how the treatment (and control, for that matter) get applied. For example, it's easy to think that everyone who was assigned to the treatment arm actually gets the treatment, everyone in the control arm doesn't, and that the two groups get their treatment instantaneously. None of these things happen in real life, and if you really care about measuring your treatment effect then that's something you want to understand and correct. In this post we'll talk through a great blog post that outlines this for mobile experiments. Oh, and Ben sings.
…
continue reading
293 episodes
MP3•Episode home
Manage episode 213307094 series 74115
Content provided by Ben Jaffe and Katie Malone, Ben Jaffe, and Katie Malone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Jaffe and Katie Malone, Ben Jaffe, and Katie Malone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you're using an AB test to understand the effect of a treatment, there are a lot of assumptions about how the treatment (and control, for that matter) get applied. For example, it's easy to think that everyone who was assigned to the treatment arm actually gets the treatment, everyone in the control arm doesn't, and that the two groups get their treatment instantaneously. None of these things happen in real life, and if you really care about measuring your treatment effect then that's something you want to understand and correct. In this post we'll talk through a great blog post that outlines this for mobile experiments. Oh, and Ben sings.
…
continue reading
293 episodes
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