#81: Master Reverse Marketing

Live Well, Earn Well: for Coaches & Consultants

Step into the realm of reverse marketing and discover the power it holds to transform your coaching or consulting business. Terri Levine, a renowned business coach and consultant, unravels the secret behind ensuring a triumphant reverse marketing strategy – by offering a rock-solid guarantee to your customers.

In a world fraught with skepticism, courtesy of numerous ill-intentioned "experts," Levine insists that extending an unconditional guarantee can serve as a beacon of trust for your audience. This guarantee underlines the confidence you have in your product or service, simultaneously assuring your clients of its supreme quality.

What's more, Levine emphasizes the significance of crafting high-value offers that carry minimal to zero risk. The catch, though, is these should be items your prospects are eager to grab, not what you're merely interested in selling.

Intrigued? Dive deeper into this enlightening episode with Dr. Terri Levine, as she unfolds more invaluable insights on how to design a thriving reverse marketing strategy tailor-made for your business. Your journey towards brand visibility and increased customer reach begins here.

Key Highlights From The Episode:

[0:42] Today’s focus; Tips on how to make a successful reverse marketing strategy for your

business

[0:51] #1 Give away things that are high value and provide a low or no-risk

[1:11] #2 If you are new in business, find a credible expert to test your products or services

and recommend them

[1:26] #3 If you have been in business for a while, create a testimonial reel

[2:35] #4 Have your crowd perceive you as an expert

[4:01] #5 Create consumer awareness guides

[4:14] #6 Make sure you have a guarantee

[5:04] #7 Ensure your hype isn't greater than your product

[7:15] Why you should take the risk with an unconditional guarantee

[9:03] #8 Limit the amount of time that you offer a product or a service at a discounted

price

[11:14] Episode wrap-up and call to action

Golden Nuggets:

• Stop promoting yourself as an expert and let the market position you that way [3:23]

• “A guarantee creates safety for your prospects.” [4:17]

• Make sure your hype isn't greater than your product [5:04]

• The bigger the guarantee, the more sales you make [5:58]

• Scarcity and urgency get people moving faster [8:13]

• “A confused mind doesn't buy.” [10:07]

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

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