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Loyalty Leaders Podcast: The Future of Customer Data and Engagement
Manage episode 407484295 series 3563040
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In this week's episode: We travel to Zurich, Switzerland with Loyalty Summit's David Slavick for a pair of deep-dive discussions on customer data and engagement.
Segment 1: David checks in with Kognitiv Chief Product Officer Anthony Winheiser to discuss the complexities of the omnichannel world, transforming disparate data sources into a single customer view, and how to approach the IT gatekeepers in your organization.
Segment 2: David talks with Jebbit Chief Evangelist Pam Erlichman about building direct relationships with consumers in an age of increasing privacy, using engagement tactics to collect first-party data, and whether or not "Gamification" is a dirty word.
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