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Experience Architecture - Ep. 7 - The Godfather of Loyalty Marketing
Manage episode 224714134 series 2381626
Content provided by Presented by Capillary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Presented by Capillary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A true titan of the airline industry, Bob Crandall was the boss of American Airlines from 1980 through the majority of the 1990s. His team launched the first ever loyalty program that programmatically tied your earnings to your ticket - it revolutionized air travel and brought modern loyalty marketing to the world.
Join Bill and Joe as they sit down with Bob and discuss early loyalty marketing and what it was like to launch the world's first frequent flyer program.
15 episodes
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Manage episode 224714134 series 2381626
Content provided by Presented by Capillary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Presented by Capillary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A true titan of the airline industry, Bob Crandall was the boss of American Airlines from 1980 through the majority of the 1990s. His team launched the first ever loyalty program that programmatically tied your earnings to your ticket - it revolutionized air travel and brought modern loyalty marketing to the world.
Join Bill and Joe as they sit down with Bob and discuss early loyalty marketing and what it was like to launch the world's first frequent flyer program.
15 episodes
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Similar to Loyalty Out Loud
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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Welcome to the Business Made Simple Podcast where we are obsessed with helping you become a better business owner by coaching you to build your business like an airplane. The cockpit is your leadership. The body is your management and operations. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. If you build the six parts of your business correctly it will fly far and fast.
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continue reading
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