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Experience Architecture - Ep. 8 - Social Listening

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Content provided by Presented by Capillary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Presented by Capillary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 225142948 series 2381626
Content provided by Presented by Capillary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Presented by Capillary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.

  continue reading

15 episodes

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