Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Three Powerful Ways That Messaging Enhances Your Marketing
Manage episode 379342166 series 1303896
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The other day in the Expert Up Club, a member asked me a question that surprised me.
It was right after one of our quarterly marketing retreats.
In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.
A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?”
Now you've heard me say on this podcast that messaging POWERS your marketing.
But today, I want to get specific and discuss the three ways messaging makes marketing easier and more effective.
In this episode you will hear:
How to identify your “right-fit” client (and it’s not a bullshit client avatar)
What is a driving belief statement, and why it’s important?
How to guide people to what you offer
How to use your messaging so people know what to expect
423 episodes
Three Powerful Ways That Messaging Enhances Your Marketing
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Share
Manage episode 379342166 series 1303896
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The other day in the Expert Up Club, a member asked me a question that surprised me.
It was right after one of our quarterly marketing retreats.
In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.
A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?”
Now you've heard me say on this podcast that messaging POWERS your marketing.
But today, I want to get specific and discuss the three ways messaging makes marketing easier and more effective.
In this episode you will hear:
How to identify your “right-fit” client (and it’s not a bullshit client avatar)
What is a driving belief statement, and why it’s important?
How to guide people to what you offer
How to use your messaging so people know what to expect
423 episodes
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Similar to Make Marketing Suck Less for Expertise-Driven Solo Businesses
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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