How the Savannah Bananas Create the 'Greatest Show Possible' w/ Jesse Cole

Making the Fan

Our first three-peat on the show, we welcome back Jesse Cole, owner of the Savannah Bananas. In previous episodes, David and Jesse have jammed and brainstormed, but in this show, we unpack the Bananas’ 5-E-Framework that has propelled their Fans First model into a global phenomenon. What the Bananas lack in detailed processes and metrics, they make up for in intentionality, in-depth knowledge of their product and fans and the impression they leave through every step of the in-person and virtual experience.

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Show Notes

4:04 Fans First: The Savannah Bananas Story

5:08 Capturing the World’s Attention

10:47 Balancing Attention and Intention

12:49 The 5 E Framework

13:16 Eliminate Friction - What Hurts the Most

20:01 Make the Small Bets

21:52 Entertain Always - How You View Things is How You Do Things

23:43 The Last Impression

29:34 Experiment Constantly

33:11 Collecting Data and Feedback

35:48 Undercover Fans

38:11 Engage Deeply

45:19 Empowering Action

49:23 “The First Fan is Yourself”
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Want more from Jesse Cole and the Savannah Bananas?

Books:
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience
Find Your Yellow Tux: How to Be Successful By Standing Out

Connect with Jesse: Twitter | LinkedIn

FindYourYellowTux.com | Business Done Differently Podcast

Follow the Savannah Bananas: Facebook | Twitter | Instagram | TikTok | YouTube

Check out Jesse’s other appearances on Flip the Switch:

Episode 14: Fans First

Episode 44: A Culture of Experimentation and Innovation

Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay