How the Savannah Bananas Create the 'Greatest Show Possible' w/ Jesse Cole
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Our first three-peat on the show, we welcome back Jesse Cole, owner of the Savannah Bananas. In previous episodes, David and Jesse have jammed and brainstormed, but in this show, we unpack the Bananas’ 5-E-Framework that has propelled their Fans First model into a global phenomenon. What the Bananas lack in detailed processes and metrics, they make up for in intentionality, in-depth knowledge of their product and fans and the impression they leave through every step of the in-person and virtual experience.
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Show Notes
4:04 Fans First: The Savannah Bananas Story
5:08 Capturing the World’s Attention
10:47 Balancing Attention and Intention
12:49 The 5 E Framework
13:16 Eliminate Friction - What Hurts the Most
20:01 Make the Small Bets
21:52 Entertain Always - How You View Things is How You Do Things
23:43 The Last Impression
29:34 Experiment Constantly
33:11 Collecting Data and Feedback
35:48 Undercover Fans
38:11 Engage Deeply
45:19 Empowering Action
49:23 “The First Fan is Yourself”
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Want more from Jesse Cole and the Savannah Bananas?
Books:
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience
Find Your Yellow Tux: How to Be Successful By Standing Out
Connect with Jesse: Twitter | LinkedIn
FindYourYellowTux.com | Business Done Differently Podcast
Follow the Savannah Bananas: Facebook | Twitter | Instagram | TikTok | YouTube
Check out Jesse’s other appearances on Flip the Switch:
Episode 44: A Culture of Experimentation and Innovation
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes