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What Drives Customers to Buy w/ Katelyn Bourgoin
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Before the “driveway to driveway” customer journey begins, there’s the whole buying process. What prompted the customer to consider your brand, product or service? What motivated them to complete the purchase?
This week, we’re jumping into the psychology behind why people buy with Katelyn Bourgoin, CEO of Customer Camp. Katelyn and David hit on the journey before the journey, the four key trigger events that lead to purchases and solutions companies have created by truly listening to their customers.
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Show Notes
0:00 Introduction
2:30 The Golden Nugget - Review Mining
5:54 Customer Camp Background
8:55 Marketing Takeaways from an Old School Alarm
14:21 Building Trust with New Customers
17:54 Creating “Instagrammable” moments
20:33 The Trigger Events
28:47 Understanding Who Customers Are and What They Want
35:34 Targeting Customers on Jobs to be Done
45:13 The Biggest Misunderstanding - We Aren’t Rational
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For more information on topics covered in this podcast:
Follow Katelyn on Twitter and subscribe to her newsletter
Clay Christensen | The Theory of Jobs to be Done
Other Flip the Switch podcasts referenced -
Ep. 115: How the Savannah Bananas Create the ‘Greatest Show Possible’ w/ Jesse Cole
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
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