236: How to Rebrand Successfully with Darren Horwitz

Manage Smarter

Darren Horwitz is the Founder of TenTen, a brand implementation firm that helps organizations plan, build, and manage brand change. Darren and his team work with clients to help them navigate the complex process of planning, executing, and bringing brands to life. In just over 8 years, TenTen has helped 100+ companies rebrand, across industries and around the world. Darren and TenTen’s work has benefited the U.S. Army, GE Healthcare, Lincoln Financial, and J&J to name a few.

Before founding TenTen, Darren established implementation and brand governance as integral disciplines at FutureBrand. He successfully deployed and governed global brands like American Airlines, Cadillac, and USAA. Prior to this, Darren defined brand management systems at Interbrand, working with notable clients such as Humana and Thomson Reuters. As a founding partner at Pixeljockey LLC, he played a crucial role in managing brand rollouts for AT&T and MasterCard. Darren excels in tackling challenges and guiding clients to achieve measurable results in brand optimization.

In this podcast for managers, Audrey, Lee and Darren discuss:

· The 5 Pillars of Successful Brand Implementation Planning

· What is branding vs. rebranding? Why do it?

· Timing, cost and implementation of branding

· What are the logistics of a branding or rebranding?

"Rebranding goes much further than the creative development. Planning to successfully launch and rollout your rebrand takes time - so start planning early!”– Darren Horwitz

Build Credibility and Effective Leadership with the Manage Smarter Podcast

Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.

Connect with Darren Horwitz

https://www.tentengroup.com/

https://www.linkedin.com/in/darrenhorwitz/

https://www.tentengroup.com/insights

Connect with Manage Smarter Hosts

· Website: ManageSmarter.com

· LinkedIn: Audrey Strong

· LinkedIn: C. Lee Smith

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· Website: http://salesfuel.com/

· Twitter: @SalesFuel

· Facebook: https://www.facebook.com/salesfuel/

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