Episode 14: Manufacturing Success with the Alaska MEP (Guests: Virginia Lynn Peterson and Sami Jo Lewis)

Manufacturing eCommerce Success

owDo you have a product that can change the lives of people and you want to get it out there?
In this MFG eCommerce Success show we feature Virginia Lynn Peterson, the innovative mind behind SWOOP, a brand that's revolutionizing the way women experience undergarments and Sami Jo Lewis from the Alaska MEP to talk about how they have worked together to help bring Lynn’s vision to life.
After 15 years as a registered nurse, Lynn encountered firsthand the discomfort of traditional bras during long, demanding shifts. This led to the birth of SWOOP, where functionality meets comfort, specifically designed for nurses and busy women alike. When she started producing her products and then expanding, she reached out to the Alaska MEP to help her do it right.
Lynn and Sami Jo will share how Swoop and the Alask MEP have worked together to enable Swoop to go farther, faster.
SWOOP stands out by offering bras that are more supportive than a bralette yet less constricting than a sports bra, featuring unique patterns and eco-friendly materials for all-day comfort. Their motto, "bras don’t have to suck; you just need a better one," encapsulates their mission to support women in every aspect of their busy lives.
The Alaska MEP helps Alaskan manufacturers find the resources they need to enable their success.
Join Curt Anderson and our guests to discover how SWOOP's dedication to comfort and unique design is making a difference in the lives of women and how working together with the Alask MEP has made this journey better.
Don't miss this inspiring episode of MFG eCommerce Success, where we explore how designed empathy leads to success in business and comfort in daily life.
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Virginia Lynn Peterson - https://www.linkedin.com/in/wearswoop/
Swoop - https://wearswoop.com/
Sami Jo Lewis - https://www.linkedin.com/in/samijobaileyy/
Learn more at the MEP- https://www.nist.gov/mep
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B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/
Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
- Dominate Search https://b2btail.com/dominate-search/
- eCommerce Checklist https://b2btail.com/ecommerce-checklist/
- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/
Follow Curt and B2Btail:
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Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/
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Chapters

1. Friday Manufacturing Ecommerce Success Show (00:00:00)

2. Entrepreneurship and Creating a Bra (00:05:16)

3. Entrepreneurial Journey and Support Resources (00:09:11)

4. Challenges and Support in Manufacturing (00:19:42)

5. Empowering Women Through Fashion and Beauty (00:31:27)

6. Content Strategies and Delegating Responsibilities (00:44:25)

7. Appreciation and Inspiration Speaker Event (00:57:57)