Episode 2: Trailblazing Marketing Strategies to Smash Your Goals (Guest: Allison DeFord)

Manufacturing eCommerce Success

Are you ready to revolutionize your manufacturing marketing?
If so, join us for an enlightening episode of MFG eCommerce Success with Allison DeFord, the mastermind behind FELT Marketing for Manufacturers. Allison brings her unique perspective on retrofitting marketing systems to bolster sales and profitability in the manufacturing sector.
With her profound insights into the manufacturing world and a passion for heart-centered marketing, Allison is the go-to expert for transforming marketing efforts into real sales growth.
Allison's journey from creative beginnings to a leader in manufacturing marketing is nothing short of inspiring. Her personal story and the foundation of Felt Marketing resonate with the idea that powerful brands are not just seen or heard – they are deeply felt. Starting her agency in 1994, Allison has been redefining marketing strategies, proving that B2B businesses can indeed market with soul.
In this episode, we'll explore how Allison’s approach is vital in today’s changing customer research, communication, and purchasing landscape.
Learn how to make your marketing system more profitable and sales easier, leveraging the deep connections your brand can create.
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Guest: Allison DeFord
Allison DeFord - https://www.linkedin.com/in/allisondeford/
FELT Marketing for Manufacturers - https://feltmarketing.com/

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B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/
Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
- Dominate Search https://b2btail.com/dominate-search/
- eCommerce Checklist https://b2btail.com/ecommerce-checklist/
- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/
Follow Curt and B2Btail:
LinkedIn https://www.linkedin.com/in/curtander...
Twitter https://twitter.com/B2Btail
YouTube: https://www.youtube.com/@b2btail363
Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/
Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/

Chapters

1. Stop Running, Start Savoring (00:00:00)

2. Stop, Drop, and Review (00:15:50)

3. The Importance of Personalized Marketing (00:27:00)

4. The Importance of Knowing Your Customers (00:32:03)

5. Building a Better Sales System (00:43:58)