Episode 39: Building Customer Loyalty with eCommerce (Guest: Kris Harrington)
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Join us for this MFG eCommerce Success show where we will be talking with Kris Harrington, President & Co-Founder, GenAlpha Technologies, about building customer loyalty with eCommerce.
Kris Harrington founded GenAlpha Technologies after her experience operating in the heavy equipment sector showed her there was a need for better digital ecommerce solutions for equipment manufacturers. Kris and the GenAlpha team developed Equip 360 which helps manufacturers give their customers robust digital self-service options.
GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers an eCommerce solution, with digital 2D and 3D interactive parts catalogs, RMA, Warranty, and Product Configurator tools, Equip360 supports all aspects of equipment support and maintenance.
Fired up to learn more?
Same here!
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Kris Harrington - https://www.linkedin.com/in/kristinaharrington/
GenAlpha Technologies - https://www.genalpha.com/
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B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/
Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
- Dominate Search https://b2btail.com/dominate-search/
- eCommerce Checklist https://b2btail.com/ecommerce-checklist/
- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/
Follow Curt and B2Btail:
LinkedIn https://www.linkedin.com/in/curtander...
Twitter https://twitter.com/B2Btail
YouTube: https://www.youtube.com/@b2btail363
Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/
Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Chapters
1. Athletics and Leadership in Tech (00:00:00)
2. Entrepreneurial Leap (00:12:57)
3. Empowering B2B Digital Self-Service Experience (00:19:30)
4. Streamlining Equipment Management With Gen Alpha (00:29:07)
5. E-Commerce Customer Loyalty and Personalization (00:36:31)
6. Building Customer Loyalty With E-Commerce (00:51:07)
60 episodes