Episode 44: Manufacturing eCommerce Mastery with BigCommerce (Guest: Kevin Buechler)

Manufacturing eCommerce Success

What if overcoming life's early challenges could set you on a path to e-commerce stardom? Join us in this inspiring episode of Manufacturing E-Commerce Success as we spotlight Kevin Buechler, Vice President of Education at BigCommerce. Kevin shares his heartfelt journey from a single-parent household to becoming an influential figure in the e-commerce world. With touching anecdotes about his admiration for baseball legend Mookie Wilson, and lessons from his early career in retail and education, Kevin underscores the importance of perseverance and a positive attitude in shaping a successful career. This opening conversation sets the stage for an episode brimming with valuable insights for anyone in the manufacturing e-commerce space.
In the next segment, we delve into BigCommerce's remarkable evolution from its humble beginnings in hardware networking to a leading SaaS platform. Kevin reflects on the company's dynamic culture, rooted in Australian innovation, and its expansion into tech hubs like Austin and San Francisco. The discussion highlights the rise of B2B markets and the continuous advancements in technology, including AI, that keep the industry both challenging and exhilarating. This exploration of BigCommerce's journey showcases the company's commitment to democratizing e-commerce and fostering an innovative spirit.
Our episode wraps up with practical strategies for leveraging technology to boost e-commerce growth in the manufacturing sector. Kevin shares insights on effective SEO, channel management, and robust inventory systems that can significantly enhance sales. We also discuss BigCommerce's dedication to customer success through educational initiatives like BigCommerce University, emphasizing the importance of continuous learning and strong internal culture. Tune in to gain actionable advice and be inspired by a company that's not only leading the e-commerce landscape but also committed to helping businesses of all sizes achieve their goals.
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BigCommerce - https://www.bigcommerce.com/
Kevin Buechler - https://www.linkedin.com/in/kevin-buechler-43364919/
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B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/
Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
- Dominate Search https://b2btail.com/dominate-search/
- eCommerce Checklist https://b2btail.com/ecommerce-checklist/
- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/
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Chapters

1. Episode 44: Manufacturing eCommerce Mastery with BigCommerce (Guest: Kevin Buechler) (00:00:00)

2. Manufacturing E-Commerce Success With Kevin (00:00:33)

3. The Evolution of E-Commerce and Learning (00:11:13)

4. Leveraging Technology for E-Commerce Growth (00:21:29)

5. Success of BigCommerce Through Education (00:29:08)

6. Dedication to Customer Success and Education (00:33:20)

7. Culture, Success, and E-Commerce Insights (00:47:10)

8. Success Tips for E-Commerce Entrepreneurs (00:58:08)

9. B2B E-Commerce Master Class Appreciation (01:02:48)