The daily drama of money and work from the BBC.
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MLP Episode 85: “SMYKM: How to Win Business through Human Connections” with Sam McKenna
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Manage episode 381152363 series 1913300
Content provided by PipelinePlus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PipelinePlus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them. Samantha and David discuss a wide range of topics around this centralized issue, including: The hyper personalized approach AKA “Show Me You Know Me” (#SMYKM) Email frameworks around how to approach the buyer as a human Specific knowledge and awareness of the buyer as a member of an industry, executive decision maker, and most importantly- as a real person How to stay top of mind in an ever-accelerating age of information Intelligently leveraging LinkedIn to remain connected and relevant to your buyers And so many more insights and methods to assist in optimizing business development efforts
…
continue reading
92 episodes
MP3•Episode home
Manage episode 381152363 series 1913300
Content provided by PipelinePlus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PipelinePlus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them. Samantha and David discuss a wide range of topics around this centralized issue, including: The hyper personalized approach AKA “Show Me You Know Me” (#SMYKM) Email frameworks around how to approach the buyer as a human Specific knowledge and awareness of the buyer as a member of an industry, executive decision maker, and most importantly- as a real person How to stay top of mind in an ever-accelerating age of information Intelligently leveraging LinkedIn to remain connected and relevant to your buyers And so many more insights and methods to assist in optimizing business development efforts
…
continue reading
92 episodes
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