The daily drama of money and work from the BBC.
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MLP Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta
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Manage episode 384040238 series 1913300
Content provided by PipelinePlus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PipelinePlus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Diane Paoletta, Director of Marketing at Phillips Nizer. Diane has had a dynamic career, spearheading marketing and business development efforts at multiple professional services firms – from accounting to consulting to legal. David and Diane explore the similarities and differences in applying business development principles and tactics at professional services firms across different industries, particularly examining the dynamic between law and accounting. David and Diane engage in an insightful discussion, including: - Diane’s personal account of the transition from accounting to legal - Strategic similarities between the two industries and common tactics that Diane has successfully implemented at each - Industry/firm perspectives on the practice of business development, as well as the tracking and reporting on progress - Tips to successfully leveraging personal networks and the shared networks of those around you - Advice for marketers looking at transitioning from one industry to another - And more
…
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92 episodes
MP3•Episode home
Manage episode 384040238 series 1913300
Content provided by PipelinePlus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PipelinePlus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Diane Paoletta, Director of Marketing at Phillips Nizer. Diane has had a dynamic career, spearheading marketing and business development efforts at multiple professional services firms – from accounting to consulting to legal. David and Diane explore the similarities and differences in applying business development principles and tactics at professional services firms across different industries, particularly examining the dynamic between law and accounting. David and Diane engage in an insightful discussion, including: - Diane’s personal account of the transition from accounting to legal - Strategic similarities between the two industries and common tactics that Diane has successfully implemented at each - Industry/firm perspectives on the practice of business development, as well as the tracking and reporting on progress - Tips to successfully leveraging personal networks and the shared networks of those around you - Advice for marketers looking at transitioning from one industry to another - And more
…
continue reading
92 episodes
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