Ep 325: Loss of Perspective

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to confidently express your expertise.

Story Time (04:30)

• Jackie created a survey and asked how often you go on-site and visit the home communities?
• Julie was in a meeting and had a builder say “It didn’t take me 5 minutes, it took me 10 years”
• Kevin heard the phrase “Fear is often caused by a temporary loss of perspective” and also believes that the true SEO is Tiktok.

The News (25:44)

• Marketers: I dare you to go first! (https://www.doyouconvert.com)
• Google and Yahoo Updated Email Authentication Requirements for 2024 (https://powerdmarc.com)
• The Gap in Selling Intentions Between Those With Rates Above and Below 5% Shrank at the End of 2023 (https://www.zillow.com)
• Homes.com | Launches the BIGGEST marketing campaign in real estate history (https://www.youtube.com)

Things We Love Things We Hate (54:07)

• Jackie loves that people are listening to the podcast, even if it means she gets her english corrected when she says “Tubberware” not “Tupperware”
• Julie loves the movie “Paterson” (2016) because it was the most un-stressful movie she’s ever seen.
• Kevin hates the word “flusterated” and also Julie.

Market Proof Marketing · Ep 325: Loss of Perspective

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!