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EP #643: Apples seneste kæp i dit tracking-hjul (ITP 16.4)

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Manage episode 377367976 series 1341486
Content provided by Emil Kristensen and Halfdan Timm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emil Kristensen and Halfdan Timm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Apple er ikke gode venner af alle, der arbejder med digital marketing. I deres seneste opdatering af Intelligent Tracking Prevention (ITP), går de i rette med A/AAAA-cloaking - også kendt som teknikken, der bruges, når man (som Obsidian) opsætter serverside tagging via Google Tag Manager.

Den dårlige nyhed er, at Apple går ind og begrænser dine førsteparts-cookies levetid til bare 24 timer.

Men den gode nyhed er, at du kan omgå restriktionerne i endnu en runde ‘Whack-a-mole’ mellem Apple og hele marketing-industrien.

Hør hvordan her. Hvis du har en webshop, har du ikke råd til at lade være.

  continue reading

663 episodes

Artwork
iconShare
 
Manage episode 377367976 series 1341486
Content provided by Emil Kristensen and Halfdan Timm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emil Kristensen and Halfdan Timm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Apple er ikke gode venner af alle, der arbejder med digital marketing. I deres seneste opdatering af Intelligent Tracking Prevention (ITP), går de i rette med A/AAAA-cloaking - også kendt som teknikken, der bruges, når man (som Obsidian) opsætter serverside tagging via Google Tag Manager.

Den dårlige nyhed er, at Apple går ind og begrænser dine førsteparts-cookies levetid til bare 24 timer.

Men den gode nyhed er, at du kan omgå restriktionerne i endnu en runde ‘Whack-a-mole’ mellem Apple og hele marketing-industrien.

Hør hvordan her. Hvis du har en webshop, har du ikke råd til at lade være.

  continue reading

663 episodes

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