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Beware: The Marketing Blind Spot at Every Organization
Manage episode 318115822 series 3124493
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To drive demand effectively, you need to be able to innovate even when your teams aren’t ready. That’s why you must leverage all the information your funnel can provide to make strategic decisions that move the needle.
At some point, every company will reach an inflection point where they have two choices. They can either innovate and stay on top of the latest growth cycle, or get overtaken by a disruptor that changes how things are done forever. These points in your career can be referred to tenderly as “Oh Shit” moments. Jeff Marcoux doesn't believe in staying still; as a long-time marketing executive for several global organizations, his new venture at Sphere Strategy aims to help brands market themselves the way they want – instead of how the search algorithms want it.
Tune in to this episode of the Marketing Gets Real podcast to learn about understanding the “full funnel” and truly targeting it when executing marketing initiatives. You’ll also learn sales enablement strategies to ensure your whole organization is rowing in the same direction.
RELATED LINKS
- Connect with Jeff on Twitter or LinkedIn!
- Learn more abouts Sphere Strategy.
- Learn more about Unreal Digital.
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