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#27: 3 Different New and Creative ABM Approaches w/ Ben Plomion
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Ben Plomion, Chief Magic Officer at GumGum, has got a few different approaches to ABM that his team forms campaigns around—and they’re really exciting.
At GumGum, they do low-touch ABM (what most marketers have adopted) and also high-touch ABM (much more highly customized). Get ready to hear some of their best campaign stories.
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