Let's Talk About Email Marketing
Manage episode 424182478 series 3550086
In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz owners, there’s a major downside that we need to talk about.
Here’s the thing: you do NOT own your social media space. At any moment, your fave platform could have an outage that lasts for hours - or even days. If you want a channel that will always be under your control, you need to start building (and selling to) your email list, too.
Find the idea of email marketing intimidating? Don’t worry - I got you! In this short and sweet episode of Marketing Sucks, you’ll find five easy and effective email strategies that will help you start strong!
Marketing sucks. Let’s learn together. Hit play to discover:
- How to organize and segment your list to maximize the value you deliver
- How to write subject lines that stand out and get clicked (and gather the evidence through A/B testing)
- How to give your audience exactly what they want and expect from you, every time!
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Timestamps:
00:12 Intro
02:18 Start with an audit
03:53 Segmentation
07:05 Subject lines
10:29 Providing value
12:25 Optimize for mobile
14:20 CTAs
16:00 Your action item
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
29 episodes