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The Power of Being a Customer-Obsessed CMO
Manage episode 443108849 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco's solutions to enhance productivity and customer service.
Tune in to learn:
- The Importance of Having a Culture of Inclusivity
- How You Can Be Leveraging Data and Analytics for Customer-Centric Strategies
- Ways To Engage High-Value Prospects and C-Suite Executives
- Why ABM is Becoming Increasingly Important
- Why Customer Obsession And Leveraging Customer Relationships Are Key To Cisco's Marketing Strategy
- How AI is Integrated Into Cisco's Solutions To Enhance Productivity And Customer Service
–
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
514 episodes
Share
Manage episode 443108849 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco's solutions to enhance productivity and customer service.
Tune in to learn:
- The Importance of Having a Culture of Inclusivity
- How You Can Be Leveraging Data and Analytics for Customer-Centric Strategies
- Ways To Engage High-Value Prospects and C-Suite Executives
- Why ABM is Becoming Increasingly Important
- Why Customer Obsession And Leveraging Customer Relationships Are Key To Cisco's Marketing Strategy
- How AI is Integrated Into Cisco's Solutions To Enhance Productivity And Customer Service
–
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
514 episodes
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Similar to Marketing Trends
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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