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Images vs. Copy: How getting the right balance increased conversion by 29%

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Manage episode 179421981 series 1443260
Content provided by Dr. Flint McGlaughlin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Flint McGlaughlin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal preferences. Few have a concrete way of determining the "what, when and where" of an image. So, in this Web clinic, we revealed new research findings that provide simple tactics for using both images and copy effectively. We discussed three key elements of an effective image, as well as two unique advantages copy has over images. For the first time, we revealed strategies for balancing landing page optimization (LPO) with search engine optimization (SEO).
  continue reading

164 episodes

Artwork
iconShare
 
Manage episode 179421981 series 1443260
Content provided by Dr. Flint McGlaughlin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Flint McGlaughlin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal preferences. Few have a concrete way of determining the "what, when and where" of an image. So, in this Web clinic, we revealed new research findings that provide simple tactics for using both images and copy effectively. We discussed three key elements of an effective image, as well as two unique advantages copy has over images. For the first time, we revealed strategies for balancing landing page optimization (LPO) with search engine optimization (SEO).
  continue reading

164 episodes

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