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Search Generative Experience (SGE) and Website Traffic
Manage episode 432418618 series 2987639
Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Search Generative Experience (SGE) is a new search product in beta, challenging the traditional landscape of search results. While still in testing, the implications for website traffic are significant with up to 25% of search traffic into websites being at risk due to SGE's beta version. Today, Marc discusses Google’s Search Generative Experience (SGE) and website traffic.
Connect With:
- Marc McCollum: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2119 episodes
Search Generative Experience (SGE) and Website Traffic
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 432418618 series 2987639
Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Search Generative Experience (SGE) is a new search product in beta, challenging the traditional landscape of search results. While still in testing, the implications for website traffic are significant with up to 25% of search traffic into websites being at risk due to SGE's beta version. Today, Marc discusses Google’s Search Generative Experience (SGE) and website traffic.
Connect With:
- Marc McCollum: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2119 episodes
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