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Building Healthy, Engageable Email Lists
Manage episode 437661800 series 2137506
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting consumer behaviors, building healthy and engageable email lists has become more challenging yet more crucial than ever. While marketers have traditionally relied on metrics like open rates and subscriber counts, today's landscape calls for a greater focus on quality to avoid ending up in the spam folder. Today, Brian discusses building healthy, engageable email lists.
Connect With:
- Brian Minick: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2078 episodes
Building Healthy, Engageable Email Lists
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 437661800 series 2137506
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting consumer behaviors, building healthy and engageable email lists has become more challenging yet more crucial than ever. While marketers have traditionally relied on metrics like open rates and subscriber counts, today's landscape calls for a greater focus on quality to avoid ending up in the spam folder. Today, Brian discusses building healthy, engageable email lists.
Connect With:
- Brian Minick: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2078 episodes
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