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Intrinsic branding -- Justin Foster & Emily Soccorsy // Root + River
Manage episode 281142896 series 2137506
In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences. Show Notes
Connect With:
- Justin Foster: Website // LinkedIn
- Emily Soccorsy: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1948 episodes
Intrinsic branding -- Justin Foster & Emily Soccorsy // Root + River
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 281142896 series 2137506
In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences. Show Notes
Connect With:
- Justin Foster: Website // LinkedIn
- Emily Soccorsy: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1948 episodes
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