3 Essential Processes to Grow Your Martial Arts School

Martial Arts Business Podcast

Welcome to everyone listening across the world, in this episode Gordon is sharing the essential elements to running and consistently growing your school.

He explains in-depth the elements and steps that must be fulfilled consistently to ensure you have a constant stream of leads for your Martial Arts School.

These are 3 obvious elements and simple but are you consistently doing them?

KEY TAKEAWAYS

• The 3 vital elements that must be actioned constantly are;

Leads

Customer service

Trials

• The most important part of any business is to get consistent leads. no business can survive without leads to bring new people into the school.
• You must have a good presence across various marketing platforms and these elements must be up to date.
• Make sure the marketing on any day is across varying services and that targeted programs are directed to where the potential clients are spending their time.
• To create the leads, you must make conscious decisions about what you are marketing and who it is targeting.
• You need to change offers and promotions every month in order to trigger the potential client to take action.
• Understand where leads are coming from and who you are talking with, to enable efficient tracking.
• Getting the lead is hard but when they get in contact with you they are making the first step, you must follow up.
• They contact you -then what?
• You need to create rapport, It's all about them and you have the first 3 seconds to make a good impression.
• You need to know why they are getting in contact how can you help them.
• The reality is, it is easy to get someone in your school if you know why and what they want.
• Serving your customer is about creating an experience, you’ve got to make them special because they are.
• You are feeding their need and giving them what they want
• If you are not getting the results, the results are telling you are not doing enough, so take more action.

BEST MOMENTS

‘Mixing it up helps them to engage with you because they keep seeing you’

‘Track and measure daily, you can’t wing it and every element needs to be constantly tweaked and adjusted’

‘Show them how they can be part of what you have to offer’

‘Have clarity around what you are offering and the options’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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CONTACT METHOD

http://www.mabusinessmastery.com/

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