Transforming the Training of Medical Professionals

Mastering Counseling

Episode Topic

In this episode of Mastering Counseling, host Becky Coplen engages in an insightful conversation with Carla Titus, the CEO of Wealth and Worth Within. Carla, with her extensive financial expertise and over 15 years of experience in financial planning and online business, shares her journey from corporate finance to helping small businesses, especially in the counseling and mental health sector. Discover how Carla's company provides crucial financial guidance and support, helping businesses achieve long-term viability and success. Tune in to learn about the importance of having a strong financial foundation and the role of a fractional CFO in ensuring the financial health of small practices. Lessons You’ll Learn Listeners will gain valuable insights into the world of finance as Carla Titus explains the significance of financial planning for small businesses, particularly in the counseling and mental health sectors. Carla emphasizes the importance of having a strong bookkeeping system and understanding profit and loss statements. She shares her strategies for helping businesses set clear financial goals and develop key performance indicators to track their progress. Additionally, Carla discusses the role of a fractional CFO in providing ongoing financial support, managing risks, and ensuring businesses remain profitable and sustainable. Learn how integrating financial expertise can transform your practice and enhance your ability to serve clients effectively. About Our Guest Carla Titus is the CEO of Wealth and Worth Within, a company dedicated to providing financial planning and fractional CFO services to small businesses. With a background in corporate finance, Carla brings over 15 years of experience to the table, offering expertise in financial planning, strategic decision-making, and business growth. Carla's passion for helping small businesses thrive led her to create Wealth and Worth Within, where she focuses on ensuring businesses have the financial foundation needed to succeed. Her approach combines financial acumen with a deep understanding of various industries, including counseling, law, e-commerce, and more. Carla's dedication to supporting small businesses extends beyond financial planning. She is a strong advocate for sustainability and ethical business practices, working closely with clients to ensure they can continue to serve their communities effectively. Carla's vision for Wealth and Worth Within is to provide accessible financial expertise to businesses of all sizes, helping them achieve long-term success and profitability. Her innovative approach and commitment to client success make her a sought-after expert in the field of financial planning for small businesses. Topics Covered This episode covers a range of topics essential for small business owners and entrepreneurs in the counseling and mental health sectors. Carla Titus delves into the importance of financial planning and the role of a fractional CFO in supporting business growth. She discusses the challenges small businesses face, such as managing clinical capacity and pricing strategies, and offers practical solutions to overcome these obstacles. Carla also highlights the significance of using financial metrics and key performance indicators to track progress and make informed decisions. Listeners will also learn about the various niches Wealth and Worth Within serves, including law firms, e-commerce businesses, and interior design firms. Carla explains how her team's industry-specific knowledge enhances their ability to provide tailored financial advice and support. Additionally, the episode touches on the use of technology and software in financial management, emphasizing the importance of automation and integration for efficiency. Gain insights into how Carla and her team help businesses navigate financial challenges, achieve their goals, and ensure long-term viability through strategic financial planning and support.