Episode 170: 2020 Marketing Recap

May The Best Brand Win

#Business #EnterTalk Radio

42:14

Episode Description: Jessica B. Harris may have been born and raised in New York City, but she has Tennessee roots through her father and has spent much of her life split between homes in the Northeast and the South – specifically New Orleans. For more than fifty years, she has been a college professor, a writer, and a lecturer, and her many books have earned her a reputation as an authority on food of the African Diaspora, as well as a lifetime achievement award from the James Beard Foundation. A few years back, Netflix adapted her book, High on the Hog: A Culinary Journey from Africa to America , into a 4 part docuseries. And I’m very proud to say that she’s a longtime contributor to Southern Living with a regular column called The Welcome Table. This episode was recorded in the Southern Living Birmingham studios, and Sid and Jessica talked about her mother’s signature mac and cheese, the cast-iron skillet she’d be sure to save if ever her house were on fire, and her dear friend, the late New Orleans chef Leah Chase. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by : Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…

4 years ago 16:19

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2020 was a weird year for the world and for marketing. Here’s a quick recap of what happened and most importantly how YOU can make your marketing even stronger in 2021! Join me for another Novel Prize nominated episode of May the Best Best Win on Entertalk Media.

179 episodes

Episode 170: 2020 Marketing Recap

May The Best Brand Win

published 4 years ago

MP3•Episode home

179 episodes

#Business #EnterTalk Radio

All episodes

May The Best Brand Win

1
Ep 182: Talking Privacy with Jodi Daniels 43:17

3 years ago43:17

43:17

Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this discussion instead of waiting to be fined by the results of it. But if we start with empathy, we can get privacy right. Joining me in this episode is legit, renowned privacy expert, Jodi Daniels from Red Clover Advisors to tell us what we need to know about all of the new privacy laws, including the recent Sephora fines—and what we should ALL be doing to respect the relationship and get our privacy right.…

May The Best Brand Win

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Ep 181: Getting Your Relationships Right 44:56

3 years ago44:56

44:56

It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enlightened and spend some quality and quantity time with the brand. Then finally when everyone is comfortable we move to commitment. Sounds easy, but marketing relationships are tough and so are own personal relationships at home. Joining me on the show is Coach Arno who helps results-driven executives create the relationship they want even when their partner is not open for couples counseling using his proven LBR-Method. So get your apologies and spontaneous gifts ready for another Oprah-approved episode of May the Best Brand Win on Entertalk Media.…

May The Best Brand Win

1
Ep 180 The Power of Media Reviews 57:39

3 years ago57:39

57:39

PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who has reviewed bazillions of tech products and services for Newsweek, Club Life Magazine, Gear Patrol, Maxim, Techwalla, Fodor's Travel, Discovery News and many others. Also an author, podcaster (The Family CTO) and speaker, he's especially drawn to devices dedicated to travel, audio and power, but considers himself a tech generalist, excited to share info about cool, practical gadgets (and non-tech stuff) with anyone who'll listen. We dig into the paid aspects of journalism today and of course how marketers continue to get it wrong invading privacy and lacking empathy.…

May The Best Brand Win

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Episode 179: Crazy Sexy Marketing 45:56

3 years ago45:56

45:56

Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Join me today for a hot show (followed by a cold shower) as we dig into what brands need to do to create irrational loyalty in this world of bad marketing practices.…

May The Best Brand Win

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MTBBW Ep178: Visual Branding 31:47

3 years ago31:47

31:47

They say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on Renee Farias, a visual branding specialist and former U.S. Army combat medic with 25 years of fantastic experience. Join me for a fun interview with Renee as we discuss photography, NFTs, digital rights, celebrities and more on the next award-winning May the Best Brand only on Entertalk Media.…

May The Best Brand Win

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Episode 177: Big Data, Big Lies 19:59

4 years ago19:59

19:59

There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh-huh. So let’s dispel this nonsense and get down to what marketers like you should be doing. Join me for another Nobel Prize winning episode of May the Best Brand Win only on Entertalk.…

May The Best Brand Win

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Episode 176: Web Words 18:22

4 years ago18:22

18:22

As society has advanced so has our ability to command language. Today words still matter in marketing. Everything we do starts with words because our THOUGHTS start with words. One of the key tenets of StoryBrand is “people buy products and services only after reading the words that make them want to buy” So if everything begins with words, then why do SO many websites fail to communicate clearly? We’re going to look at why and give you some tips on HOW you can do a better job with your words on the show the Taliban calls “an abomination from the heart of the Great Devil himself” May the Best Brand Win only on Entertalk.…

May The Best Brand Win

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Episode 175: What 21st Century Marketing Is (And Isn't) 25:35

4 years ago25:35

25:35

Is a hot dog a sandwich. No. And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thought I might talk a bit about what marketing really is here in the lovely (increasingly dystopian) future of 2021. Before you do this stuff, you need to know the basics about relationships so don’t worry, I’m gonna tell ya everything (except like the birds and the bees — I’m hoping your parents or siblings handled that). It’s gonna be crazy again on the podcast Apple calls “one of many we host” on the next May the Best Brand Win only on Entertalk Media.…

May The Best Brand Win

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Episode 174: Looking at Syndicated Content with Rick Smith, CEO of NewsUSA 44:02

4 years ago44:02

44:02

Today a brand is only as good as its stories and its content. That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a leader in the syndicated content space. We’re going to talk about content and what brands can do to tell a better story and amplify that story to reach audiences around the world. Join me for another Peabody-award winning episode of May the Best Brand on Entertalk.…

May The Best Brand Win

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Episode 173: Let’s Make This Interesting 14:59

4 years ago14:59

14:59

The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld. In fact, a new study by Microsoft says that humans now has less of an attention span than a common goldfish. The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds. Fear not, I have some tips for you on how to be VERY interesting to your target audiences. Join me for another Oscar-nominated episode of May the Best Brand Win on Entertalk.…

May The Best Brand Win

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Episode 172: Real Communications in a Fake World 28:19

4 years ago28:19

28:19

Is it me or have things gotten really fake in the world lately? I mean, marketing has always been full of it, but lately it seems much worse. As communicators, we are we supposed to do? Should we accept the fake nature of the world today as it is or can we fix it? We’re gonna dive into this area on another Golden Globe worthy edition of May the Best Brand Win on Entertalk.…

May The Best Brand Win

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Episode 171: When You Say Lead Generation, I Think You Mean Something Else 19:08

4 years ago19:08

19:08

Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “conversion.” There’s a better way and I will show it to you on the next truly epic edition of May the Best Brand Win on Entertalk Media.

May The Best Brand Win

1
Episode 170: 2020 Marketing Recap 16:19

4 years ago16:19

16:19

May The Best Brand Win

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Episode 169: Eddy Pham, Master Marketer Behind the Snuggie 22:10

5 years ago22:10

22:10

Eddy Pham is a legend in direct response world. Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy listens to the market and gives it EXACTLY what it wants. That’s marketing. Eddy joins us on the show today to talk about his incredible career and what he’s working on next! Eddy will also give you aspiring inventors some great tips on another "As Seen on TV" certified episode of May the Best Brand Win on Entertalk!…

May The Best Brand Win

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Episode 168: Dave Craver and Living Image — Bringing Packages to Life 49:27

5 years ago49:27