))
Emi Jay Founder Julianne Goldmark On How to Have a Successful Collab Partnership And Expand Into New Product Categories
Manage episode 324320460 series 2937595
Content provided by Samantha Abrahart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samantha Abrahart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Julianne Goldmark launched Emi Jay in 2009, and it has since become the must-have hair accessory brand. Celebs like Kim Kardashian, Hailey Bieber, Emma Chamberlain, and Oprah rock Emi Jay clips, hair ties, and hair bands. All of us here at Mayfair are obsessed with the brand, so of course I had to ask Julianne about her favorite ways to style The Big Effing Clip, what’s coming up next for the brand, and how she’s created a whole story and lifestyle around Emi Jay. She shares the biggest hurdles that the brand has had to overcome and her top tips for having a successful collaboration. We also discuss her hiring philosophy and process, how she’s learned to delegate work, and what it was like doing a rebranding during the height of the pandemic.
Today, Julianne and I talk about:
- The two eras of Emi Jay
- Her formula for successful product drops
- The responsibility she feels as a boss
- Relinquishing control and trusting your team
- Expanding into categories like swim, fashion, and beauty
- Why storytelling is so important for brand identity
- The best advice that she’s every received
- What it’s like working with her mom
“I've had to take a step back and tell myself that I obviously can't be everywhere at one time and wear every single hat.” #MAYFAIRWORLD
Get In Touch With Julianne
Shop Emi Jay HERE
Follow Emi Jay HERE
MERCH:
We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop HERE.
Want More From Mayfair?
Follow Sam on Instagram HERE
Follow The Mayfair Group on Instagram HERE
Shop The Mayfair Group HERE
TEXT 81247 for exclusive updates!
- By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Mayfair Merch at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/mayfairmerch/terms.html} & Privacy {https://attnl.tv/legal/p/Vii}
This podcast is produced by Nikki Butler Media
54 episodes
Share
