Cass Dimicco On Co-Founding Her Jewelry Line Aureum, Bringing Value As A Content Creator, Favorite Fashion Trends, And Working With Your Significant Other

#MAYFAIRWORLD

Cass Dimicco started her career in the fashion industry as an assistant buyer for a department store, while building her side hustle as an online content creator. In 2017, her online blog eventually gained enough traction for her to quit her job and create fashion content full time. Less than two years later, she co-founded Aureum, a luxury jewelry brand intended for everyday wear, with her now husband, Matthew Hoyle. Their inspiration behind the pieces was a vintage feel with a modern approach. In this episode, Cass shares all about her journey to creating a very successful business and brand.

Today, Cass and I talk about:

• Owning a business with your fiance
• How she got started working in the fashion industry
• What Aureum means to her
• How she finds inspiration for her collections
• Balancing work and play
• The juggle between being a content creator and owning a business

“I’m a big believer that you can transfer energy on the internet and through your content.” #MAYFAIRWORLD

Get In Touch With Cass:

Follow her on Instagram HERE

Check her out on YouTube HERE

Follow Aureum on Instagram HERE

Shop the Aureum Collection HERE

MERCH:

Shop our recent drops HERE and get 20% off using the code MAYFAIRWORLD.

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This podcast is produced by Nikki Butler Media