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Ian Charms Founder, Lisa Sahakian, On How To Level Up Your PR Strategy And Organically Appeal To Celebrities And Influencers
Manage episode 327642323 series 2937595
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If you’ve seen your favorite celebrity or influencer wearing a custom charm necklace, it’s most likely a design from today’s guest, Lisa Sahakian. Lisa is the founder of Ian Charms, a handmade jewelry and apparel brand based in LA. We get into her transition from reality TV production assistant to full-time designer, what sets Ian Charms apart from other jewelry brands, and her approach to PR and marketing. Lisa is known for being a rule breaker in the design and social media spaces, and she shares how she’s building up her team to reflect her vision and stay true to her roots. She also gives us a sneak peek at what she has planned for this year, including a full clothing line and expansion into fine jewelry.
Today, Lisa and I talk about:
- The moment Lisa knew she had to leave her day job and pursue Ian Charms full time
- How Lisa incorporates humor, reality TV, and pop culture into her brand
- The key Ian Charms employees, including her mom who handles all the bead work
- Lisa’s favorite celebrities to work with and collabs that she’s manifesting for the future
- Predictions for festival and summer jewelry trends
“You don't need to go by the books; find whatever really works for you.” #MAYFAIRWORLD
Get In Touch With Lisa
Shop Ian Charms HERE
Follow Ian Charms HERE
Follow Lisa HERE
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