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011: Single Payment Membership Sites: Develop Your Core Offer with Low Ticket and High Ticket Products
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Manage episode 154640541 series 1129351
Low Ticket (under $97)
– most important: solve a simple problem (importing content, pitch on a webinar) — something that is complete on its own, with a logical “next step” upsell
– sales letter: Attention, Interest, Desire, Action (Why, What, How-To, What-If)
– share a tool (WP Import) with video, PDF, and maybe a quick training bonus so they get to know you
– case studies: WP Import, Backup Creator Express, Action PopUp
High Ticket ($97 and up)
– end goal: four milestones (modules)
– components: setup, a big result that almost sells itself, a must-have tool, then combining it all to get to the next level
– case studies: Make a Product ($197), Dropship CEO ($247), Webinar Crusher ($297), Membership Cube ($997)
– walk up the price as you build it: Podcast Crusher, Graphic Dashboard
Words of Advice
– If you’re selling a course, make it at least $97 — if you have a tool, offer a lite version for $47 or $7
– Stop chickening out. A high priced product is just a number
– You can always add more to the offer: bonus video, TimeTrade coaching link
– Don’t spend too much time thinking about the price — $37, $67, $77, $127, $147 don’t matter much. It’s $7-$17 vs. $47, $97, $197, $497, $997
24 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on June 06, 2023 09:13 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 154640541 series 1129351
Low Ticket (under $97)
– most important: solve a simple problem (importing content, pitch on a webinar) — something that is complete on its own, with a logical “next step” upsell
– sales letter: Attention, Interest, Desire, Action (Why, What, How-To, What-If)
– share a tool (WP Import) with video, PDF, and maybe a quick training bonus so they get to know you
– case studies: WP Import, Backup Creator Express, Action PopUp
High Ticket ($97 and up)
– end goal: four milestones (modules)
– components: setup, a big result that almost sells itself, a must-have tool, then combining it all to get to the next level
– case studies: Make a Product ($197), Dropship CEO ($247), Webinar Crusher ($297), Membership Cube ($997)
– walk up the price as you build it: Podcast Crusher, Graphic Dashboard
Words of Advice
– If you’re selling a course, make it at least $97 — if you have a tool, offer a lite version for $47 or $7
– Stop chickening out. A high priced product is just a number
– You can always add more to the offer: bonus video, TimeTrade coaching link
– Don’t spend too much time thinking about the price — $37, $67, $77, $127, $147 don’t matter much. It’s $7-$17 vs. $47, $97, $197, $497, $997
24 episodes
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