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CEO.11 - Finding Niches in Mature Markets, Craig Dubitsky Hello Products
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How many companies do you know that start out wanting to make ‘people-friendly products’ in a mature segment like toothpaste and mouthwash? How does a company enter, carve out a niche and create such a buzz (without a marketing agency) that it is now in major stores including WalMart, Target and Walgreens? We are going to be speaking with Craig Dubitsky, who founded Hello. He was a founding member of METHOD products (liquid soap, etc.), the spherical lip balm maker EOS Products Craig was named by AdAge as one of the 50 Most Creative People of 2014; eatbigfish named hello as one of the Challenger Brands to Watch two years running.
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