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CEO.14 - Building and Scaling Midmarket Company in Small Metro
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Listen to Aaron Houghton, founder of iContact on how to scale a company while located in a smaller market. Aaron and his co-founder brought in professionals who enabled them to scale the company and eventually sell it for $169million. Also, listen to Aaron discuss his latest company that enables small and midsize companies to pool their customers and market a range of services to them – expand scale and scope to compete with the big companies.
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