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10 - Creating ‘Forever Customers’ and Predictable Revenues
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The marketplace is changing, business models are changing and everybody is looking for predictable revenues. Can you really have such a thing as a ‘forever customer’? Well, there is a way, and many companies are embracing this model. Could your business model (where in the value chain you monetize your customers, and how much) be morphed into one where you have predictable revenues and 'forever customers’? Is this the new way of doing business that you must embrace? Listen to Robbie Baxter, author of the MEMBERSHIP ECONOMY and learn how you can gain ‘forever customers’ and more predictable revenues.
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