The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Columbia Business School’s Sheena Iyengar Explains How To Open Our Little Black Box of Creativity
Manage episode 360552130 series 3449967
Content provided by Stern Strategy Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stern Strategy Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sheena Iyengar, Columbia Business School professor and a global authority on decision-making and choice, joins host Whitney Jennings on this week's episode of Minds Worth Meeting. In this episode, Sheena discusses her best-selling book, "The Art of Choosing," as well as her new book "Think Bigger," which was recently released this year.
Sheena discusses the six-step method she created for teaching people how to take advantage of lessons learned from neurological and cognitive science to put our minds to work when generating our best ideas. She also discusses the importance of prioritizing choice for businesses and when too many choices can actually become a bad thing for consumers.
You can learn more about Sheena's work and if she may be a fit to speak at your organization's next professional development day by visiting https://sternstrategy.com/speakers/sheena-iyengar/.
Music by AudioCoffee:
https://www.audiocoffee.net/
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Manage episode 360552130 series 3449967
Content provided by Stern Strategy Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stern Strategy Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sheena Iyengar, Columbia Business School professor and a global authority on decision-making and choice, joins host Whitney Jennings on this week's episode of Minds Worth Meeting. In this episode, Sheena discusses her best-selling book, "The Art of Choosing," as well as her new book "Think Bigger," which was recently released this year.
Sheena discusses the six-step method she created for teaching people how to take advantage of lessons learned from neurological and cognitive science to put our minds to work when generating our best ideas. She also discusses the importance of prioritizing choice for businesses and when too many choices can actually become a bad thing for consumers.
You can learn more about Sheena's work and if she may be a fit to speak at your organization's next professional development day by visiting https://sternstrategy.com/speakers/sheena-iyengar/.
Music by AudioCoffee:
https://www.audiocoffee.net/
20 episodes
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Similar to Minds Worth Meeting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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