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Driving Engagement And Experience At Aston Martin with Simon Sproule, CMO (MDE192)
Manage episode 126108755 series 35092
Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Minter Dialogue Episode #192 — This interview is with Simon Sproule, CMO at the luxury car company, Aston Martin. It’s an iconic brand. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore the recent Formula 1 partnership with Red Bull. Simon also shares with us insights on how Aston Martin looks after and works to engage its affluent customers, as well as the legion of fans. This podcast was sponsored by Traackr, an exceptional influencer relationship management platform that I have had the pleasure to use with great effect.
Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.
Support the show (https://www.patreon.com/minterdial)
584 episodes
Driving Engagement And Experience At Aston Martin with Simon Sproule, CMO (MDE192)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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Manage episode 126108755 series 35092
Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Minter Dialogue Episode #192 — This interview is with Simon Sproule, CMO at the luxury car company, Aston Martin. It’s an iconic brand. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore the recent Formula 1 partnership with Red Bull. Simon also shares with us insights on how Aston Martin looks after and works to engage its affluent customers, as well as the legion of fans. This podcast was sponsored by Traackr, an exceptional influencer relationship management platform that I have had the pleasure to use with great effect.
Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.
Support the show (https://www.patreon.com/minterdial)
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Similar to Leadership, Brand Strategy & Transformation - Minter Dialogue
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