What Drives Mobile App Install Fraud--And Where You Are Losing Money


Manage episode 214994545 series 1650612
By WebmasterRadio.FM and Peggy Anne Salz on WebmasterRadio.fm. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
[Fraudsters are where the money is--and today that space is mobile apps. The App Economy is on track to be worth a whopping $6.3 trillion by 2021. To put that in perspective, it represents an economy the size of Japan. Meanwhile, mobile ad fraud numbers are seeing meteoric growth, doubling year-over-year during the first quarter of 2018 and contributing an ever-increasing portion to overall global digital ad fraud. App Install fraud, in particular, is among the most costly and complex types of mobile ad fraud as it impacts all marketers who pay for app installs--and that is the vast majority worldwide. Our host Peggy Anne Salz catches up with Gary Danks, Managing Director & Founder at Machine Advertising, the only company entirely dedicated to stopping app install fraud, to discuss what app install fraud is and who the perpetrators are. Gary also walks us through the questions you need to ask ad partners and the red flags you need to watch. They also dive into eye-opening research, conducted by Machine Advertising, that shows 56% of app installs analyzed were detected as fraudulent./>

688 episodes