How To Demonstrate Expertise and Why Sales = Success, with Tim Conley

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Tim Conley started during the dotcom era and failed at his own startup but then became a consultant on what NOT to do, then into copy and marketing writing to finally switch to organising teams at companies and building their whole marketing strategy; in this episode he shares with us what are the main stages of business development and how he works for each of them, how the business owner mindset has to change so that growth doesn’t stagnate, the common problem of owners becoming bottlenecks and turn themselves into both arsonists and firefighters. Also, the big difference between writing a book over making a course, the two main ways to convey knowledge - if you’re a practitioner or a researcher - and how both are equally valid, and the fundamental social problem of selling.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:

The importance of actually getting customers instead of just audience
How most business problems are self-created
The three stages of businesses that he works with the most
What are the mindset changes that happen after making $1 million with your business
What’s the strategic change in management that needs to happen to break into $5 million
How hustling is great for creation but bad for maintenance
The best advice he didn’t take
The big difference of perception that there is between books and courses
How the be credible when you’re not creating original content
The difficulties of being a coach and how it’s really like any other business

People on this episode:

Mentioned in this episode:

Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
Winning Though Intimidation by Robert Ringer
Getting Everything You Can Out of All You've Got by Jay Abraham

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Grant

81 episodes

#Business #Online Course #Mariza Taillefer #Grant Weherley: Online Course Expert #Infoproduct Creator #Online Community Builder #Careers #Podcasting Education