150 Turning Clients Into Superfans with Brittany Hodak

Mortgage Marketing Expert

In this episode I have a fun conversation with a good friend who is also a customer experience expert, Brittany Hodak. We chat through ways to future-proof your business with superfans, how to divide your time between finding new fans & serving existing ones, as well as the best ways to provide value and exceed expectations! Episode breakdown: 01:50 - Brittany’s World Record 06:30 - Future-proof your business 08:55 - Chase new fans or serve current audience? 11:15 - The 3 Phases of Customer Management 13:45 - How to exceed expectations 19:05 - Explain the value you provide 21:00 - The long road to a book starts with…pizza 26:30 - The Platinum Rule Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her “the expert at creating loyal fans for your brand.” Brittany’s debut book, Creating Superfans, will be in stores in January 2023. “You’re going to get referrals, but not TODAY! You’ve got to be great at recruiting new customers, and you also have to be great at taking care of your existing customers.” - Brittan Hodak Get your copy of Superfans: BrittanyHodak.com/book Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696