The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Phil Treadwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Treadwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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185 Mortgage is a Relationship Business with David Lykken
Manage episode 387611532 series 2322501
Content provided by Phil Treadwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Treadwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry.
The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience.
David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He’s an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending.
Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry.
02:15 - Who is David Lykken
03:15 - Mortgage is a Relationship Business
06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It
11:15 - The Opportunity that David Sees Ahead
14:30 - Believing in this Industry Instead of Be Leaving This Industry
18:45 - Strategies for Security
22:50 - Understanding Your “Why”
26:30 - “I’m here to get you this mortgage and this home”
30:30 - Are We READY To Take Action
33:15 - People Have to Have Hope
34:00 - Play to Your Strengths
35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast
Check out Freddie Mac's Equitably Speaking podcast
If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696
201 episodes
Share
Manage episode 387611532 series 2322501
Content provided by Phil Treadwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Treadwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry.
The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience.
David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He’s an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending.
Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry.
02:15 - Who is David Lykken
03:15 - Mortgage is a Relationship Business
06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It
11:15 - The Opportunity that David Sees Ahead
14:30 - Believing in this Industry Instead of Be Leaving This Industry
18:45 - Strategies for Security
22:50 - Understanding Your “Why”
26:30 - “I’m here to get you this mortgage and this home”
30:30 - Are We READY To Take Action
33:15 - People Have to Have Hope
34:00 - Play to Your Strengths
35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast
Check out Freddie Mac's Equitably Speaking podcast
If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696
201 episodes
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Similar to Mortgage Marketing Expert
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
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continue reading
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