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Start With Why
Manage episode 217907906 series 1590841
Start With Why: How great Leaders Inspire Everyone to Take Action (Simon Sinek)
- Marketers heavily rely on manipulation, not relationship, to generate sales
- Comparing features doesn’t help a customer’s decision. Your story is key.
- People don’t buy your what you do, they buy why you do it
90 episodes
Manage episode 217907906 series 1590841
Start With Why: How great Leaders Inspire Everyone to Take Action (Simon Sinek)
- Marketers heavily rely on manipulation, not relationship, to generate sales
- Comparing features doesn’t help a customer’s decision. Your story is key.
- People don’t buy your what you do, they buy why you do it
90 episodes
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